29: How Loyalty Actually Increases When Customers Invest More Into The CX Relationship With Hege Brown

Welcome to Episode 29 of The Customer Service Gold Dust Podcast.

In this episode, Gavin is joined by the Relational Experience Expert, Hege Marie Brown.

Hege helps organisations understand the difference that Relational Experience (RX) can make within Customer Experience – and her ultimate goal is to align RX with the field of Design (RXD).

We hear her talk about the importance of RX and why it may supersede traditional thinking about the dynamic between companies and customers; why you shouldn’t always accept what people are saying at face value; and how loyalty actually increases when customers invest more into the CX relationship.

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You can find Hege online at:

https://www.linkedin.com/in/hegebrown/

https://www.hegebrown.com/

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I have helped many businesses create a World-Class Customer Experiences through the work I create, and deliver via Workshops, Presentations and Online Training.

Some of the brands I’ve worked with are: